We are largely motivated by self-interest. If we are acting as a buyer, we want the best product at the lowest price. But we also know that lowest price may not be the answer to our needs. If we are acting as a seller, we may be motivated to “win”. But how do we define this term? Now let’s pull back and see if there is a connection between these two notions and the behaviors of the buyer and seller. There is a beautiful ending to this story… listen and see if you can find it!