In this episode of "Talkin' Tech" on the MVP Podcast, Danny Lawrence sits down with Elliot Bassett, President of Ellerbrock-Norris, Co-Founder of LAUNCH, and Co-Host of Getting Past the Premium Podcast. Elliot talks about how to effectively identify client issues and provide impactful solutions. It is crucial to thoroughly understand their unique challenges and requirements. Finishing with how you differentiate from competitors and effectively communicating the urgency and benefits of your solutions involves clearly articulating your unique value propositions and success stories. Episode Highlights: Introduction to consultative risk advisory models The importance of having a structured sales process Transition from transactional to consultative selling Utilizing technology to enhance client engagement and problem-solving Building and licensing innovative sales software Strategies for uncovering and addressing client pain points The future of insurance technology and its impact on agency operations   Resources Mentioned: Elliot Bassett LinkedIn Ellerbrock-Norris LAUNCH Getting Past the Premium Podcast. Danny Lawrence LinkedIn Reach out to Mitch Gibson Produced by: PodSquad.fm