In this episode, Matt discusses the pitfalls of social media content creation solely for attention and the vital role of authenticity in building a sustainable brand. From the necessity of genuine enjoyment to using your content to create business leads, tune in now to find out why creating content purely for effect is a recipe for disaster for long term success!

TIMESTAMPS
0:00 - Intro
0:05 - Saying Things Just For Effect
0:32 - Unsustainable Long Term
1:07 - Driving Traffic for Business Leads
1:50 - Conclusion