"Everyone ‘falls’ in it (insurance), but no one leaves, so we must be doing something right."

Changing the perception of insurance brokers and the industry as a whole is the underlying aim that is the lynchpin of Kirsty Macleod’s professional ambition. She gauges how well she is doing this by the number of clients that subsequently become friends and the satisfaction she gets in leading her team to perform at their best in their business and personal lives.