Let's talk Menstruation in Gender Equity - Olivia Cotes-James, founder of Luüna #8

Awkward Turtle At Work

Sep 18 2023 • 35 mins

I love having products that exists to break taboos and brings social change, introducing Luüna - a natural period care!

This week we discussed:

- Why talking about menstruation is key in the gender equity conversation.

- Repositioning the product as a healthcare product rather than consumer product, and rightly so!

- Reframing how we percieve menstrual cycle.

- How inclusion may be designed to help a particular group, but true inclusion is when the end result will benefit EVERYONE!

- How she uses cultural influences to advance her mission with Luüna.

Olivia is the founder of LUÜNA. She is an award-winning entrepreneur, as well as a leading voice on menstrual equity and gender equality. She has been recognised for this work through accolades such as the Cartier Women’s Initiative Fellow 2023, Hong Kong Young Leader of Tomorrow 2022 and Forbes 30 Under 30 2021.

LUÜNA is a women-led social enterprise with a mission to advance gender equality by building a more equitable world for all people with periods. Working with brands, companies, schools and communities, LUÜNA provides access to their sustainable menstrual products, taboo-free knowledge and an impact-driven community, ensuring menstruation can be experienced with dignity, so we all have what we need to thrive.


IG: @Luuna.care

LinkedIn: https://www.linkedin.com/company/luuna-care


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