Blogging is not dead + a simple content strategy to win the SEO game.
On this episode of Into the Wild we’re joined by Jenny Melrose. Jenny is a successful content strategist who teaches bloggers and entrepreneurs how to grow and monetize their online businesses. She is also the host of the Influencer Entrepreneurs Podcast.
Jenny, a successful lifestyle blogger herself, started blogging after she had her daughter as a way of rebuilding her identity as a new mom. Soon, her blog led her to landing deals with companies like Neutrogena, Smucker’s, and more.
In this episode, you will learn about:
- Current blogging strategies and trends that actually work in 2024.
- What needs to come first before you offer your services online.
- The edge that email marketing has over social media marketing.
- How often you should be sending out emails to your list.
- The surprising way Jenny structures her emails and why she does it that way.
- The secret to staying consistent with your content strategy.
- How Jenny was able to land sponsors for her blog.
- Tips for presenting and pitching yourself to other businesses.
- Why blogging is a long-term game, plus how to plan ahead for your online business.
What it means to be a wild woman:
- Being willing to take the risk and putting your genius out in the world.
Mentions:
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