009:The Path to the Next Normal: How Nitro Music Pivoted and Thrived Through the Pandemic with Neil Lariviere

The Schift & Co Podcast

Jun 27 2022 • 23 mins

Are you wondering if there is a better way to be ahead of the game in your wedding DJ business than what you’re currently doing?

Maybe you feel like honing your wedding DJ skills, flexing your creativity, and rethinking your ways to grow your wedding DJ business?

Do you want to be part of a wedding business community that fosters an environment of fresh ideas and collaboration so you can attract the type of wedding clients that fits you best?

A wedding isn’t just a touch-and-go event, it is a whole package. It's all about the atmosphere, the food, the ambiance, and, of course, the music. But when it comes to a successful wedding party, the majority of great weddings end in the most joyful manner imaginable, with everyone dancing to the music and having a good time.

It takes a lot of effort to make sure a wedding party is going to be a smooth, special, and unforgettable one. The wedding DJ is at the center and the life of a great wedding dance party, so how can you be the top wedding DJ that you want to be and give your wedding DJ business a sure boost?

In this episode, I speak with Neil Lariviere, the Owner & DJ of Nitro Music, the ultimate destination for DJ services and Live Music in Southwestern Ontario. Nitro Music is committed to helping make dreams become a reality. They have been recognized as the top Wedding DJ company in the region since 2013 by the Ontario Wedding Association. Neil’s vision is to connect the wedding industry in Ontario to help create better weddings and events for all couples and clients.

For Neil, being adaptable and having a sense of community would be vital in growing your business, building a culture of innovation, and in making sure that slow days don’t have to result in wasted time.

If you’re ready to commit and get back to the beat so you can amplify your wedding DJ business like your music, then this episode is for you!


In this phenomenal episode, we discuss:

  • All about Neil Lariviere and the work he does
  • The story behind how Neil Lariviere started as a DJ
  • What is the best part of being a wedding DJ based on Neil's experiences?
  • How Neil adapted to thrive in the new normal of the wedding industry
  • How Neil helped the Ontario Wedding Association transition into a Successful Networking Platform strengthened by Wedding Professionals
  • Neil’s advice to wedding businesses who are feeling a little left behind despite being in the wedding industry for years
  • How to Grow your Wedding Business to the next level with the help of the Ontario Wedding Association


Connect with Neil Lariviere

Website: https://www.nitromusic.ca/

Instagram: @nitromusicpro

Connect with Charlotte Steinschifter

Website: https://schiftandco.com

Instagram: @schiftandco