Welcome back! Our question is: Have you thought about the psychology of words & how they impact failure and perspective? What's in a name? That which we call a rose By any other name would smell as sweet. Shakespeare may not quite have it right after all. What we call things does indeed impact our efforts & motivation, as well as our failure & ultimate success. Our guest, Dr. Aaron Glassman, offers a unique angle regarding the process of failure & the failure life cycle, as well as the psychology of words & how they impact our success. Failure is never the goal but may well be the outcome. Join us this week and let us take you on a journey to talk about lessons not taught in business school successful business owners & entrepreneurs like Dr. Aaron know. Our goal is to share these stories to inspire you to keep going when the going gets tough, & to understand & embrace failure & its purpose. What lessons does failure have to teach YOU? Join Dr. C this week to find out!