One of the things Andrea Jung remembers Steve Jobs saying was "fail forward." If you don't fail you're not risking enough. For over a decade as CEO of direct-sales giant Avon, Andrea Jung was one of the most powerful women in the cosmetics industry. During her tenure, Jung saw striking success, but also faced daunting challenges with a failed product rollout and massive restructuring. Since 2014, Andrea has brought her passion for supporting female entrepreneurs to her job as CEO of Grameen America, a non-profit focused on micro-lending. In this classic conversation from 2020, Andrea and Guy mine the many lessons she has learned from more than twenty years of running organizations that empower women--by supporting them as entrepreneurs.