Strategist and innovator Wen Zhang joins Nick to discuss how entrepreneurs and founders can hone their pitches to secure investments and customer buy-in. She unveils her vision of empowering technical entrepreneurs with the art of storytelling, to bring their innovations from the lab to the marketplace effectively.

The discussion centers around the founders' journey and their need to bridge the "knowledge trap" that separates their deep technical understanding from the awareness level of customers and investors. Wen emphasizes the importance of crafting a narrative that resonates with human motivators to drive engagement and investment. Wen shares her personal story, from her origins in a Chinese village to becoming a visionary thought leader in strategic marketing for startups.

Key themes include the psychology behind getting ‘yes’ from investors, the importance of narrating an entrepreneurial journey, and the power of aligning product stories with human desires for health, wealth, community, and contribution.

Wen also stresses the significant potential of technical entrepreneurs who solve real-world problems with their creativity and drive.

Learn more and visit links in the show notes on the blog.

Learn more about Wen's work at: https://www.ifnotnowwen.com/

The Founded in FoCo Podcast is hosted by Nick Armstrong, Lead Organizer of Founded in FoCo and Geek-in-Chief of WTF Marketing (⁠⁠https://wtfmarketing.com⁠⁠). Hear more great interviews with founders in and around Fort Collins at: ⁠⁠https://foundedinfoco.com