Dive into the world of improvisation as Nick is joined by Gus Vieweg, an expert in applying improv principles to enhance business skills. Gus sheds light on the misconception that improv is solely about comedy, instead emphasizing its role in fostering adaptability, active listening, and organic communication. The conversation explores how improvisational techniques can be instrumental in negotiations, team building, and fostering creativity in business environments. Gus proposes that improv's 'PR problem'—the tendency to conflate it with stand-up comedy—overlooks its value in other fields, such as business leadership and team management. He explains how practicing improv principles in a no-stakes environment empowers individuals to think on their feet, articulate ideas confidently, and perform better in high-pressure scenarios. Vieweg also discusses the importance of nurturing spaces in organizations where employees can experiment with ideas without fear of repercussion. The session with Gus promises valuable insights into the world of improv, demonstrating its practical applications in business settings beyond entertainment. For entrepreneurs, freelancers, and business leaders alike, this episode serves as a doorway to developing soft skills that make a significant difference in professional growth and success. Learn more about Gus and his work at: https://www.gusvieweg.com/ The Founded in FoCo Podcast is hosted by Nick Armstrong, Lead Organizer of Founded in FoCo and Geek-in-Chief of WTF Marketing (⁠⁠https://wtfmarketing.com⁠⁠). Hear more great interviews with founders in and around Fort Collins at: ⁠⁠https://foundedinfoco.com