In this episode of the Emissary Authors Podcast, hosts Paul Edwards and Jason Todd have an insightful conversation with Matt Johnson, founder of Pursuing Results and author of Microfamous. The discussion revolves around the significance of authoring a book for entrepreneurs and executives. Matt shares his strategies for deciding what ideas to include in a book, the accompanying challenges, and the worth it has for the writer's personal and professional journey. Matt emphasizes how books, in combination with a strong online presence, can significantly impact business growth and transform an entrepreneur's approach to sales, business talks, and audience engagement. He also highlights how his book has been instrumental in opening new opportunities, getting on podcasts, and attracting the right clientele for his own business.

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