Ep. 77 - Is your website doing enough to guide buyers at every step of their journey? In this episode, Alex Winter and Janet Mendez-Latouche dive into why most websites fall short and how to fix them. Learn how to optimize your site for awareness, consideration, and decision-making stages, boost conversions, and turn your website into your best 24/7 salesperson.
Key takeaways:
- Guide buyers at every stage with content tailored to awareness, consideration, and decision-making.
- Prioritize buyer needs over flashy designs by focusing on clarity and usability.
- Ensure clear CTAs at every step to nurture and convert leads effectively.
- Continuously analyze user behavior to refine and improve your website.