Welcome to today's episode of Ritter On Real Estate! Today we chat with Tom Zeeb. Tom is the founder of Traction Real Estate Mentors. He works with real estate investors of all levels teaching them how to build their business correctly so that their personal goals and lifestyle stays at the center of everything they do! He is world-renowned for his negotiation techniques. Welcome to the show, Tom!

Key Points From The Episode:
- What makes a good negotiator.
- Why negotiation should be a win/win for all parties involved.
- Tom's three methods of negotiation.
- Practical stories of how Tom's training works.
- How to fight internal intuition when negotiating.
- Reacting not off of feel, but off training.
- Using the seller's problem as a solution.

Books Mentioned:
To Be or Not to Be Intimidated?: That is the Question, by Robert Ringer

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