The brand chosen by a company can make or break its future success. Adopting a brand which is the same as, or similar to, an existing brand carries legal and commercial risks. In the early stages of launching a new company or brand, it is essential to check whether the proposed company name and logo are already in use in the market. The earlier the presence of a similar brand is identified the easier it will be to pivot the proposed company name and protect yourself. There are several ways to check whether brands are already in use and Matthew has summarised 5 of the most straightforward ways for you to start this process yourself.
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