Summary: Elaine Pofeldt, Journalist, Content Strategist, Blogger and Ghost Writer joins Unbiased Founder Karen Barrett for the 2nd Episode of Season 2 to discuss trials and tribulations of growing businesses from being solo-preneur to hiring employees.

They discuss Elaine’s new book, Tiny Business, Big Money and chat about what Elaine has learnt from over 60 entrepreneurs. They touch on the great resignation and how COVID has changed the workplace.

Elaine shares her insights on how many new businesses registered in 2021 and that it’s a workers market right now, not an employers market.

Connect with Elaine Pofeldt on LinkedIn

https://www.linkedin.com/in/elainepofeldt/

Connect with Karen Barrett on LinkedIn

https://www.linkedin.com/in/karenannbarrett/

Value Bombs:

• You can really become a bottleneck if you aren't communicating with your team, if you don't have a regular rhythm where you bring the team together, and that can result in losing a lot in the business. - Elaine
• Your life is your life and it includes work and other things outside of work. - Karen
• The great resignation was a global phenomenon and many people were thinking about what they wanted out of their work-life. - Elaine
• In 2021, in the US, 5 million businesses registered for the first time which was up from 2 million in 2016. - Elaine
• Right now, it's a worker's market, it's not an employer's market. - Elaine

Resources:

• Unbiased website
• Tiny Business, Big Money Book

Shout Outs:

• Brian Abrams, Founder / President at PMO Partners, LLC
• Ana Gavia, Founder & CEO at PINKCOLADA
• Brian Dean, Co-Founder at Exploding Topics and Founder of Backlinko
• Alex Miller, Founder at Upgraded Points LLC; Co-Founder at PosiRank LLC.
• Dana Derricks, Dr, FounderFounder at The Derricks Group, Inc.
• Jason Allan Scott, Best Selling Author, Speaker, Top 0.5% Podcaster, Top 100Event Planner, Founder
• James Taylor, Business Creativity and Innovation Keynote Speaker

Sponsors

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