Summary: Nick Crook, Founder of Boardies joins Unbiased Founder Karen Barrett for the 7th episode of Season 2 to discuss navigating retail during the pandemic.

They discuss Nick’s founders journey when building Boardies, an award-winning global swimwear, apparel and accessories brand, what he’s learned from failure, and lessons he’s learnt about money.

Nick shares his insights on navigating retail during the pandemic when a third of the company turnover was cancelled. The key takeaway from this episode is that cash flow is the lifeblood of a business and you can’t underestimate it’s importance.

Connect with Nick Crook on LinkedIn

https://www.linkedin.com/in/nick-crook-bba7848/

Connect with Karen Barrett on LinkedIn

https://www.linkedin.com/in/karenannbarrett/

Value Bombs:

• Profit is sanity and sales turnover is vanity. - Nick
• Cash flow is just so important, it is the lifeblood of a business. - Nick
• During COVID, it was amazing to feel like when the shops all closed we still had a route to market. - Nick
• Money can buy you some time and it can buy some free space and freedom. - Nick

Resources:

• Unbiased website

About Our Guests:

Nick Crook

https://www.linkedin.com/in/nick-crook-bba7848/

Nick Crook, Founder of Boardies is a brand specialist and owner with over 20 years of experience working with a variety of global fashion & sports brands across footwear, clothing and accessories.

Nick Crook was inspired to create Boardies by trips with friends to Ibiza and realising a real gap in the market existed for quality men's swimwear, with unique designs at accessible price points.

Boardies® is an award-winning global swimwear, apparel and accessories brand across men, women and kids, offering unique vibrant designs at accessible prices. Launched in 2014 and still privately owned, Boardies® is available in over 100 stockists in over 30 countries worldwide across leading premium stores including Selfridges, Liberty, Harvey Nichols, Nordstrom, Bloomingdales, David Jones Australia, Fenwick, Urban Outfitters, Soho House, Oi Pollio, to name a few.

Nick is also the owner of Picnic Brands which offers brand consulting for various global clothing, footwear and accessories brands, including Palladium Boots, NBA Socks, Creative Recreation, REASON New York, SSUR, K-Swiss, Bjorn Borg, amongst others.

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