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Instagram Pushes Authentic Content: Why Small Businesses Have An Opportunity To Go Viral

Rocky Mountain Marketing- Digital Marketing, Social Media for Entrepreneurs

May 9 2024 • 10 mins

Did you know that Instagram's new algorithm is shaking up the platform, giving smaller creators a chance to shine? Yes, you read that right. The days of your content getting lost in the sea of reposts might be over. Imagine having a level playing field with those big-name accounts that always seem to dominate your feed. Instagram's update is all about prioritizing original content, and it could be a game-changer for small business owners and entrepreneurs. But here's the catch – how exactly will this revolutionary algorithm play out for your content? Let's dive in and explore what these changes mean for your Instagram strategy. Get ready to rethink your approach because the only thing constant in social media is change.


In this episode, you will be able to:

  • Understand the latest Instagram algorithm updates to boost your content reach.
  • Uncover effective strategies for creating original and captivating content on Instagram.
  • Leverage the impact of reposting to enhance your visibility and engagement on Instagram.
  • Master the art of navigating Instagram's new ranking algorithm for increased visibility.
  • Learn how to create engaging and compelling Instagram stories to elevate your business presence.


The key moments in this episode are:

00:00:07 - Instagram Content Dominance


00:01:10 - Instagram's New Algorithm


00:02:22 - Impact of Instagram Updates


00:05:27 - Role of Curation on Instagram


00:08:58 - Content Strategy Shift


Learn more about Katie and Next Step Social Communications:


Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab


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