Is Peloton a cult? Well, Kelly owns one, so she is uniquely qualified to answer. In all seriousness, a Google search for terms like "peloton cult" or "fitness cult" yields a lot of results. Fairly or not, the fitness equipment company Peloton has been accused of fostering cult-like behavior in its customers. And the same can be said for branded workout companies like CrossFit and SoulCycle. But why? And is there anything to this? In this episode, Kelly and John ask those very questions, and explore what thinking about fitness culture in the framing of religion and cult behavior can tell us about all three of those things. And they also look at the emerging "cults" that appear to defy our traditional understanding of what they are and what leads people to them, like Twin Flames.