Benjamin talks with special guest Michael Lush, the multi-millionaire leader of 7 companies about…

• How he left corporate finance and launched his own business 9 years ago, after realizing that “mortgages are financial crack to middle America.” (04:35)
• The mindset difference between multi-8-figure business owners versus multi-9-figure business owners. (07:50)
• Engineering balance while identifying and setting priorities as a leader. (13:00)
• The leadership mindset needed to innovate, grow your brand, and shape the culture in your organization. (22:10)
• Leveraging ChatGPT to create targeted marketing content (29:05)
• The greatest lesson learned from the biggest mistake he made growing a solopreneur brand to the large team it is now, spread out across multiple companies and multiple verticals. (33:20)
• Advice for leaders who are building and developing a team or considering business partnerships. (46:40)

>>> Get additional content and resources in the full show notes at https://priorityinitiative.com/s1e1-show-notes/.

GUEST BIO:

Michael Lush is the founder and CEO of Lush Enterprises, LLC DBA Replace Your University, an education firm specializing in real world tactical financial strategies that teach thousands of Americans how to get ahead and stay ahead.

His clients include executive pastors, CEOs of major corporations, bank executives, mortgage executives, best-selling authors, and most of all, amazing blue collar Americans across the country.

Before devoting his efforts full-time to Replace Your University, Michael was a 17-year veteran of the mortgage industry serving at capacities from Loan Officer to Senior Executive where he first learned that “a mortgage is financial crack to middle America.”

Michael has authored the best-selling book, “Replace Your Mortgage: How to Pay Off Your Home in 5-7 Years on Your Current Income”. Michael is also a contributing author to Forbes, New York Weekly, and Market Daily to name a few.

Michael is a devoted husband and father to five amazing boys where he instills a life focus on Faith, Family, Finances and Freedom. When not in front of the camera, Michael can be found on the family farm tending to his livestock and spending quality time as a hunter with his boys.

BONUS CONTENT: Learn the SECRETthe banks don’t want you to know! (In only 8 minutes, Michael Lush, the founder of Replace Your Mortgage will help you unlock an otherwise hidden potential to pay off your home in 5-7 years!) Go to: https://rym.replaceyouruniversity.com/homepayoff

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