In this episode, Benjamin talks with special guest Jenna Larson about…

- The greatest factor that contributes to long-term leadership success (03:20)
- Why focusing on KPIs and incentivizing results produces toxic environments and doesn’t lead to the desired outcomes (06:00)
- Creating a culture around shared core values (11:05)
- Balancing business goals and targets with a behavior-focused, activity incentivization model of leadership (12:35)
- Developing a leadership paradigm of empowerment and support (16:13)
- Motivating a diverse team (19:20)
- Navigating the challenges of integrating team members into a supportive team culture that is disruptive to the business status quo (21:15)
- Incorporating realistic accountability as a team leader (25:25)
- The top advice for both new team leaders and leaders looking to reengage their existing team (28:30)

>>> Grab the full show notes at https://priorityinitiative.com/s1e3-show-notes/.

GUEST BIO:

Jenna Larson is the founder and coach of Driver Performance Coaching and the Co-Owner of GroupTrack CRM. Just 4 years ago, she left her high level corporate position to step into the world of entrepreneurship so she could make a bigger impact while spending more time with her family.

She started her first company, Drive Performance Coaching, that focused on helping network marketers and online sales entrepreneurs implement simple strategies and repeatable processes for sales and customer retention.

Her coaching earned her the opportunity to work with top performing leaders across multiple MLMs and even the opportunity to speak at pre-convention events as the guest speaker. Over years, her coaching practice has evolved, and she now focuses on working with entrepreneurs who want to replicate her results, by creating a course or coaching program based on their experience and expertise.

Her second company, GroupTrack CRM is a SAAS (Software as a Service) tech company. GroupTrack CRM is the first and ONLY socially-integrated CRM (follow up system) that lives where your leads do – on social media. This tool has completely disrupted the industry, and top performing coaches, course creators, consultants, network marketers, and agencies have implemented the system and strategies she teaches, resulting in massive growth in clients and revenue.

Jenna's drive, persistence, and tenacity has not only served her well professionally, but also personally. She's been a collegiate rowing coach and coached former Olympians, breaking records. She has also given a TEDx talk called “Say It Out Loud” about the art of giving compliments. Jenna's biggest win of all is stepping into God's will and creating a business that allows her to pursue her passion while creating a life where she can spend time with her husband and two sons.

Want to connect with Jenna? Check out all of her contact info in the show notes.

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For additional leadership resources, connect with Benjamin on social media: https://priorityinitiative.com/connect