Today, I'm privileged to host Jay Vickers, the Director of Business Development at UNLV Sports Innovation. We explore the cutting-edge research, technology advancements, and entrepreneurial opportunities that are shaping the future of sports in Las Vegas, positioning the city as a hub for innovation and excellence. Together, we unravel the story behind the evolution of Las Vegas into a premier sports destination, discussing landmark events, iconic venues, and the influx of professional teams that have ignited a new era of excitement. From the electrifying atmosphere of live sports events to the economic ripple effects on tourism, entertainment, and local businesses, we uncover the multifaceted impact of the sports economy.