Adil Amarsi is a copywriter who has earned over $900 million for his clients and he joins me to offer some copy insights as well as looking at comeback stories.

We specifically discuss:

• How to attract the right learner for you
• What words to avoid, and what to use instead
• The 5 different types of copy, and which ones apply to driving instructors.

Adil also had a very specific question for me, following on from a Facebook post of mine he saw, which sees us take a look at how we can get out of bad situations.

Plus you get to hear our Rocky film rankings.

You can find Adil here.

For more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/

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• Episodes on the Standards check and how to break down each individual competency so you're fully aware of what to expect, how to prepare, and how to perform.
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