After years of resistance, Apple is finally adopting RCS, the advanced messaging protocol gaining traction in the Android world. In this video, we'll explain what RCS means for iPhone users and how it will improve your messaging experience. We'll also talk about Sam Altman's out then back in as CEO of OpenAi the company he founded. I also incorrectly stated in this video that Google came up with RCS when RCS has been around since 2007. Rich Communication Services (RCS) was created in 2007 by a group of mobile operators. The GSMA (GSM Association) started RCS as an initiative to improve the messaging capabilities of mobile devices. In 2019, Google worked with the GSMA, its members, and carriers around the globe to create a universal profile for RCS. Many Android users can use RCS Messaging now, but the messaging protocol isn't supported on iOS.