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On a recent episode of another wonderful podcast, I was interviewed about why sensitivity is such a superpower in business. And I wholeheartedly agree with this. But you know what I think is another incredible superpower? Introversion!

Introverted business owners, in my view, have a unique opportunity to craft purpose-driven and aligned brands from the ground up. Whilst certain personality traits and characteristics are often cast as negative things, I think everything that comes with being an introvert can be funneled into positivity - on your brand, on your business and on your impact.

Check out the show notes, transcript + useful links from Episode 9 here.