This episode we’re talking to Jerson Reyes, owner of Caffe Sole in Edmonton, Canada. Come learn about what makes Caffe Sole so unique and get a glimpse of the marketing strategies of Jerson who has owned two cafes, one in Tijuana and one in Edmonton.

[00:00] Intro
[00:46] What brought Jerson back to working a cafe
[02:51] The coffee business in Mexico vs. Canada
[05:29] Changing the coffee culture in Canada
[07:57] Strategies for growing
[09:08] What’s so special about Cafe Sole’s mocha?
[12:14] How do you educate customers about the unique drinks?
[15:37] Advice for someone wanting to open a cafe
[17:55] Wrap up