In today’s ever-evolving market, real estate teams who fail to utilize their systems properly risk being left behind and losing market share. That is why in order to scale and grow the business, and gain competitive advantage, fully leveraging systems is a must. Because with a well-integrated system, teams can streamline their operations and workflows. Thus allowing them to focus more of their time and resources on building relationships with clients and closing deals. And with the right systems in place, teams can work smarter, not harder – which will ultimately take the business to the next level. In this episode, Erin Catron, Managing Broker, and Heather Lens, Sales Director, of Erin Catron & Company talk about how fully leveraging their systems allowed their business to achieve substantial growth.

Top Takeaways:

(03:42) One of the biggest challenge that every team owner has

(04:33) The value of providing growth opportunities for agents

(08:56) Three things to look for when hiring people

(10:20) What Erin and Heather love about Sisu’s Client Portal

(16:17) Who will succeed in today’s market?

(20:51) What is “Hello Week” and how it works

(27:24) What is their company’s sweet spot for agent attraction? (30:16) The reality about following systems

(39:35) What Sisu Mastery is for

(41:49) How Sisu helped propel their business forward

Connect with Erin Catron and Heather Lens

Facebook: https://www.facebook.com/catronteam/

Website: https://www.tulsasharkbroker.com/

Phone: (918) 984-0994

Email: erin@tulsasharkbroker.com

heather@tulsasharkbroker.com

About the guests:

Erin Catron

Erin has been in the real estate business for over 15 years.  Her innovative approach for utilizing systems and relationships has allowed her to scale her real estate team and achieve incredible success. Her love for helping others has driven the success of her team and helped her to sell hundreds of homes every year. She's a best-selling author, podcast host, and a member of the Zillow Advisory Board, making her an invaluable asset to the real estate industry.

Heather Lens

Heather is one of the top performing agents on Erin’s team.  With the amount of production she has under her belt and how much she has given back to the team, she was promoted to Sales Director where she now handles anything that has to do with the sales side of the business. Nine months into the position, she prides herself on being an advocate for the team. And having been in the trenches has given her the mentality that she’s no different from the rest of the team, she just has a lot more responsibility now to help them all.