I'm Adrian Blair and this is the Meet The Masters podcast series brought to you by The Up Group, Europe’s leading digital executive search, networking, and advisory firm. Every year Up recognises the best digital leaders in Europe with the prestigious Digital Masters Awards. In this series, I'll be talking in-depth to the 2021 winners - inspiring executives from transformational businesses like Uber, Wise and GoCardless, and they'll be sharing the secrets of their success.