In this episode, your host, Stacy Maxon, welcomes Ashley Dreager, Director of Marketing at DreagerMarketing. Ashley shares her expertise on building a sustainable marketing strategy, particularly focusing on the growing platform, TikTok, and other social media channels.

Ashley emphasizes the importance of defining your target audience, honing your offer, and crafting a core message as the foundational elements of your marketing strategy. She discusses the significance of consistency in content creation and suggests that TikTok is an ideal platform for reaching a broader audience due to its current growth stage.

For those new to TikTok, Ashley reassures listeners that it's never too late to start, emphasizing the importance of consistency. She offers advice on creating engaging content for RV rental businesses, highlighting the value of showcasing the adventure, excitement, and lifestyle associated with RV travel. Ashley also recommends a mix of entertaining and educational content to engage and educate your audience effectively.

The discussion shifts to the importance of Key Performance Indicators (KPIs) in social media marketing. Ashley explains that KPIs, such as reach, impressions, engagement (likes, comments, shares, and saves), provide valuable insights into your content's performance. She encourages business owners to analyze these metrics to make data-driven decisions and outlines the significance of looking at the bigger picture and trends over time.

Ashley offers practical advice for small businesses on a budget, suggesting low-cost or no-cost marketing strategies. She recommends collaborating with complementary businesses to expand your reach and reach a new audience, emphasizing that paid advertising should only be considered once a proven organic strategy is in place.

For more marketing tips you can find Ashley on Instagram here.

You can also check out her website to check her awesome courses and services.