Welcome to this week's episode of the RV Rental Secrets Podcast with your host, Stacy Maxon. In today's installment, Stacy dives into the essential topic of expanding your RV rental business using Google Business. Formerly known as Google My Business, this tool proves to be a potent asset for local businesses, particularly RV rental companies, aiming to attract customers and generate leads.

Stacy guides you through the process of creating or claiming your Google Business listing, emphasizing the importance of accurate business information such as name, address, phone number, website, and business hours. Given the prevalence of online searches, having a well-optimized Google listing ensures that potential customers find your business when seeking RV rentals in their area.

The host provides insightful tips on optimizing your business profile, including adding high-quality photos of your RVs, facility, and team members to attract potential renters. Crafting a compelling business description that highlights your unique selling points and selecting relevant categories further enhances your visibility in search results.

Encouraging customer reviews on Google Business is another crucial aspect highlighted by Stacy. Positive reviews not only influence potential customers but also improve your search result ranking. Stacy shares a personal strategy of texting customers post-rental, providing a link for easy review submissions.

Stacy also delves into additional features of Google Business, such as Google Posts, which allows you to share updates, promotions, and special offers, thereby capturing the attention of users searching for RV rentals. The Q&A section and attributes that make your business stand out, like being family or pet-friendly, are explored to help potential renters find the information they need.

To further refine your strategy, Stacy stresses the importance of monitoring insights provided by Google, such as views, clicks, and calls generated from your listing. These insights offer valuable information on how users find and interact with your listing, helping you make data-driven decisions.

In closing, Stacy briefly touches on the option of utilizing Google Ads to put your business at the top of search results, ensuring increased visibility. This episode serves as a quick but comprehensive guide to leveraging Google Business for the success and growth of your RV rental business. So, whether you're listening on the go or at your desk, be sure to revisit these valuable insights and get your Google Business listing set up for a successful upcoming season. Tune in next week for more expert tips from Stacy Maxson on the RV Rental Secrets Podcast.