BONUS: Why marketing a service is harder than products & how to do it well (Social Media Pro interview)

Let's Talk Socials!

Apr 24 2024 • 43 mins

This bonus episode is a recording of my interview inside the Social Media Pro community (the biggest & oldest FB group for SMMs!!) in which I talked to Kate Buck Jr. about service marketing and how SMMs (and service providers in general) can leverage social media for themselves.


You'll discover:

  • Why it's easy to market our clients but not ourselves
  • The 6 characteristics of service marketing
  • How service marketing is different to product marketing
  • The mistakes  SMMs often make in their own social media marketing
  • How service providers can market themselves on social media more effectively


Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your Insta stories? 😉


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