In this episode, I talk about ways to underscore your style and set yourself apart from others in your own way by asking: "Who's it for?", "What's it for?", and "What change are you trying to make?". Books: The Practice: Shipping Creative Work. by Seth Godin An example of intentional design and why.  See The Florian Gadsby Mug Post Here. See my friend Angela and the details section of her cat bowls here. Say hello to my cousin Beth here.