Welcome to the latest episode of "The Pin Tool Podcast," where art meets entrepreneurship. I'm your host, Al Wayman, from Creek Road Pottery LLC, guiding you through the multifaceted world of pottery and business. Today, we're diving into the concept of Value Propositions, as outlined in the book "Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers." This episode will explore how understanding your Value Propositions are crucial for crafting a successful business model in the creative industry. Whether you're a seasoned artist or just starting out, learning to identify your unique Value Propositions can transform your art into a thriving business.  The Business Model Canvas: https://www.strategyzer.com/library/the-business-model-canvas How To Build a Start-up. By Steve Blank: https://www.udacity.com/course/how-to-build-a-startup--ep245 Startup Owner's Manual. by Steve Blank: https://www.amazon.com/Startup-Owners-Manual-Step-Step/dp/1119690684/ My Pottery Journal. By Al Wayman https://creekroadpottery.com/product/my-pottery-journal/ The Cost Analysis Spread sheet: https://creekroadpottery.com/pottery-cost-analysis-spread-sheet/ The Pottery Dailies: https://creekroadpottery.com/the-pottery-dailies/ The Creek Road Pottery LLC Blog: https://creekroadpottery.com/blog/ Creek Road Pottery Pen Pal Program: https://creekroadpottery.com/pottery-pen-pal-program/