Ever pondered on what it takes to ditch a steady paycheck for startup uncertainty? Dive into the entrepreneurial journey with our latest Pitch Please episode, where we explore the bold move from a stable job to the thrilling world of startups through the story of Doormat and the insights of its co-founder, Joel.

Listen as we unpack the challenges of shifting from financial security to striving for innovation, and learn why a comfy cash cushion might not soften the blow of a disappearing income. Discover why Joel decided that, despite the risks, Doormat was worth the leap and how he navigated the transition from 'Rise Market' and get the scoop on what it takes to align with the right co-founders when your startup dreams are big—beyond the million-dollar mark.

About Joel Fox  | (14) Joel Fox | LinkedIn
Joel is the Co-founder and COO of Doormat, a digital real estate legal service. Prior to Doormat, he was a founder and operator of Rise Market, an innovative online marketplace specializing in healthy food and supplements. Joel's professional journey began at RBC, where he navigated various strategy and operations roles across Personal & Commercial Banking and Technology & Operations. Starting out in RBC’s Leadership Development program, he eventually landed in the innovation space where he led multiple programs and teams. This experience exposed Joel to the growing tech ecosystem in Toronto and planted the seed for his entrepreneurial pursuits.

About Doormat | (14) Doormat: Overview | LinkedIn
Doormat is a digital real estate legal service that facilitates residential property closings. When you buy or sell a home in Ontario, you need a real estate lawyer, which has historically been a confusing and expensive process. Doormat has built technology that brings clarity and simplicity to the property closing experience, while delivering an exceptional client experience that makes clients feel supported and informed.

Want to Connect?

• Check us out - ​https://doormat.ca/
• Get started with Doormat - ​https://app.doormat.ca/get-started
• Refer a client - https://doormat.ca/partners
• Follow us on LinkedIn - ​https://ca.linkedin.com/company/doormatlaw

Want to Get Involved?
Are you a real estate agent, mortgage broker, or other business involved in the homebuyer journey? We'd love to meet you! Please connect with Joel on LinkedIn to chat.