In this seventh episode of the Game UX Podcast (formerly the Games User Research Book podcast, yes we have a new name), we welcome Steve Bromley, an industry veteran to explore the evolution of user research in the gaming industry and its recent adoption by big AAA companies. Learn how to make the best of both worlds in this episode. Steve shares his journey to becoming a user researcher, highlighting opportunities for game expansion and challenges for game scientists. In addition to interdisciplinary skills, we talk about user researchers' social responsibilities, especially when it comes to gaming and gambling. During the conversation, we talk about the social impact of Crypto and NFTs in gaming. Toward the end, we talk about ethical considerations in the tech industry, especially among UX professionals. On Steve's website and playtestkit.com, there are resources for aspiring game user researchers.