In this episode, we discuss the rapidly evolving field of AI and machine learning, exploring its implications for user experience (UX) research in gaming. Discussing its use in market research, user communication data collection, and more, we take an optimistic look at its potential while acknowledging ethical considerations. We also ponder the future of AI in generating adaptive surveys, game assessments, and empathetic player feedback analysis. Listen to this episode as we explore diverse viewpoints on how AI could reshape the role as a part of the game developer toolkit.