Bill Morrison's Lions in the Grass is a rollercoaster of the principles of the psychology of marketing. Our episode together includes stories about how manipulation can be used for bad and good. It includes stories about Gillette and Chrysler and even a story about a time when Bill bought seven huge carpets that he didn't need for his already carpeted apartment just because there was a crowd of people storming a sale on carpets. Lions in the Grass is truly an insightful book on the psychology of marketing.

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