Episode 269 Brant Cooper | Igniting Entrepreneurial Action

The Business Sphere

Mar 31 2022 • 53 mins

“Accountability is still important, but it’s not that you’re dictating how they’ll do the work. This is starting to create that environment where you’re empowering people to actually help your business grow.”

New York Times best-selling author of The Lean Entrepreneur and CEO of Moves the Needle, Brant Cooper is also a sought-after keynote speaker who travels the world to share his vision to entrepreneurs and corporate executives on how to redefine modern organizations, combine agile-human centred design and lean methodologies, and leadership development to spark entrepreneurial action and economic freedom.

“You have to learn what the proper way to empower your people to actually solve these problems, and it is hard. It’s not you just stepping out of the way. You actually have to teach the behaviour of an empowered person or empowered team. You have to figure out the right metrics to track their progress, but when it’s successful, you’ve got a business that’s functioning.”

Join Brant Cooper as he delves into the importance of business resilience and lean startup in running a successful and highly functioning organization in the 21st century and beyond.

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