The Industry Revolution Mystery

Marketing Mysteries Solved!

Apr 27 2023 • 37 mins

If we just shared our secrets and set and worked toward the right industry benchmarks, there are enough aged adults in the U.S. to get every operator in the nation to 100% occupancy. This is the philosophy of my guest in this episode, Cassie Tweten, Chief Sales Officer with Arrow Senior Living Management. Together, she and I explore seven challenges facing senior living sales teams now, we focus on the one challenge we deem “the shark closest to the boat,” and we envision a new future for senior living in which that challenge is eradicated industrywide. We delve into the importance of inviting micro-commitments throughout the marketing and sales cycles, and she offers ways to implement those across your communications. A change is gonna come!

In the episode, I mention our eBook: The Complete Data-Driven eBook: Calls to Action that Work: The Senior Care Industry Insider Report

Get that here: https://www.bigbuzzinc.com/download-calls-to-action-that-work-the-senior-care-industry-insider-report/