In this episode of the podcast, Cy and Emily dive into the latest pre-roll industry report from Headset. They discuss how pre-rolls are exploding in popularity, especially in Canada where they now make up a third of all cannabis sales.

Cy compares Canada's love of pre-rolls to Ned Flanders' Canadian counterpart and his fondness for doobies. The hosts talk about the growth of the connoisseur pre-roll segment, which has fueled much of the category's growth. They also touch on the rise of multipacks and some of the production challenges in scaling pre-roll manufacturing.

Show notes / links:

• Headset Industry Report - Pre-Rolls: Analyzing category performance & sales trends
• "They warned me Satan would be attractive." - Ned Flanders

Headset