In this episode, Christine Pilkington, CEO of Crisp Media, discusses the transformative shifts in marketing over the past two decades, from the explosion of digital ad spending to the rise of data-driven strategies. She shares insights on the evolving role of marketing leaders and the growing importance of fractional CMOs in navigating today's complex business environment.
Featuring
Christine Pilkington
Founder & Fractional CMO
Crisp Media
As the CEO of Crisp, Christine Pilkington serves entrepreneurs who want foundational, practical marketing that pays off in the best and most challenging times. Christine is the award-winning fractional CMO that high-growth enterprises trust to demystify the often confusing and challenging world of marketing. Christine and her team provide a clear roadmap for success in the short and long term, with marketing leadership at the strategic level along with world-class execution at the tactical level. Her client roster includes some of the world’s biggest brands, like BMW, MINI, Chevrolet and RadioShack, and Canada’s top media brands, like Maclean’s, CityTV and more.
LinkedIn: https://ca.linkedin.com/in/christinepilkington
Website: https://www.crispmedia.ca/
Hosted by
Mo Dhaliwal
CEO
Skyrocket Digital
Software engineer turned marketer, Mo is an entrepreneur, cultural curator and technologist. In his role as founder and CEO of Skyrocket Digital, he helps clients with business, brand and technology to launch new ideas and grow their businesses.
High Agency: Conversations that Drive Growth and Transformation
Instagram: https://instagram.com/highagencypod
LinkedIn: https://www.linkedin.com/company/high-agency-pod/
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Presented by Skyrocket Digital
Skyrocket is the digital agency for ambitious leaders. Our capabilities empower business and marketing leaders with the confidence to launch new initiatives, grow their brands, and undergo the transformation necessary to achieve breakthrough results.
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