In this podcast, John talks to Guardian’s Head of Marketing, Rachael Welsh about the firm’s On The Front Foot white paper, designed to help advisers rise to the challenge of the cost of living crisis.

During 2022, prices were rising fast and through the course of the year it became apparent that they weren’t transitory. The cost of living soon became the most talked about topic in the protection industry, as everyone tried to assess its impact on the protection market.

In this podcast John talks to Rachael about the thinking behind Guardian’s white paper on this topic, including its research across 700 advisers, the insights from interviews with 13 industry experts, and the key takeaways which it hopes will give advisers useful information to help them get on the front foot to get and keep people protected.