In this feature-length podcast, John talks to Alan Lakey, Founder and Director of CIExpert and our Head of Marketing Rachael Welsh about the findings of CIExpert’s Critical Thinking Report 2024.

Co-sponsored by Guardian, the report contains the most comprehensive research into the UK’s critical illness market that’s been done to date. Surveying over 5,000 consumers and 300 advisers, it’s packed with industry insight that can help both advisers and insurers grow the critical illness market. Here Alan and Rachael discuss its results and implications

Guardian Financial Services Limited is an appointed representative of Scottish Friendly Assurance Society Limited. All products are provided by Scottish Friendly, an insurer with over 160 years’ experience in providing financial products and services.