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This week Marc and Tom review a case study Tom prepared around the recent Alaska Airlines in-flight emergency involving a suddenly missing door plug on the aircraft.

Tom pulled together a case study around early phase crisis communications and he and Marc review and discuss how the three companies involved communicated to their stakeholders and customers in the first hours and days following the incident. Those companies include Alaska Airlines, Boeing, and Spirit Aero Systems, manufacturer of the fuselage on that Boeing 737 aircraft.

It's a spirited discuss during which Tom and Marc disagree on how some communications were handled in that early phase.