Episode summary:

It’s 2023 and after surviving a pandemic the world experienced two real truths we were never in charge and things are never going back to what they used to be. During our time in lock down using technology to take care of your everyday needs became almost essential. Children had to have access to the internet for school, if you could find something you needed you probably had to go and buy in on Amazon and if you wanted to talk to your relatives you might have to jump on Zoom. For those who were not ready the rise of technology felt forced upon them and they have begun to worry about what is all this data being used for?

In continuation of our data month of episodes we sat down with Jeff White, CEO of Gravy Analytics.

Gravy Analytics is an enterprise location technology company providing actionable intelligence to businesses. Using its patented technology, the company brings data about people, places, and events together to understand human mobility, helping companies enhance their sales and marketing strategies and optimize business operations. Today, the company's intelligence powers leading-edge solutions for a wide range of industries—from advertising to market research, financial services to supply chain risk management—that rely on knowing how people, products, and materials move throughout the world.

Topics discussed in this episode:

- Scared about Data Usage [6:00]

- The Point of Data [7:30]

-Transparency and Control [8:30]

- Data Makes Life Easier [11:20]

- Origin of Data [14:16]

- Control Over the Data [17:00]

- Gatekeepers [20:00]

- Covid [23:00]

- Data and the Future [25:50]

- The Art of Connection [30:00]

- Data hygiene [40:00]

Quote:

“If we can use data as a friction point to understand how to make a difference, we can solve a problem.”

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