Prospect's Objection, "Your Price Is Too High"

The ValuePODcast Show

Apr 24 2022 • 18 mins

Hi Podlets and troopers, in this week’s episode, I wanted to share to you the 3 things I discovered and learned from an encounter with a ‘Not Fit Client’ sa upwork.

So here is the scenario, I received an invitation for podcast growth project to a newly launch podcast show.

The prospect said:


Hello!

I'd like to personally invite you to apply to my job.

Please review the job post and apply if you're available.

George.


Since inbound ito, I applied na rin, kasi I am practicing my offer roadmap, and since sa Upwork, I already have an idea of the problem and the need so I applied sa posts.


My proposal or cover letter is very short.


Hi George,


I can look at what has been working for your podcast and what needs to be improved.


Since you got 7 episodes only, once we decided to work together I will audit your podcast's backend to see your data.


The latest that I saw is through my search is that Listennotes [which is the podcast platform that claims they are THE GOOGLE SEARCH for podcast] showed that your podcast already belonged to the top 10% most popular shows out of 2,831,329 podcasts globally visit this link if you want to see,https://www.listennotes.com/podcasts/automation-hangout-george-ukkuru-iKXL3ZmC1ts/


With that traction, we can update your podcast media kit so that when you visit other podcasts you have something that can entice them, traction that is unique to your space.


Just a top-of-mind suggestion.


Looking forward to a further conversation with you George.


Tapos within 12 hrs nagreply na sya asking how many hours will I need to do the work saka something about scope.


Kaya what I did is I made an offer roadmap - which is a graphical presentation of how I plan to growth his podcast. Para itong illustrated process of the how’s.


This includes the problem, what is his point a to b, plus my step by step process for me to help the client move from being a newly launch podcast to a listener centric podcast na ready for growth.


You see guys sa tagal ko na sa podcast service, I have learned through handling multiple projects that growth is really dependent how solid you set your podcast pillar and podcasting. Kumbaga kailangan mo magstart ng tama, para yung succeeding effort mo, will help you go to your point B.


So yun nga yung inilagay ko, breaking my process into 2 phases, Phase 1 is audit then Phase 2 is the Done with the Client implementation nung mga suggested strategy.


So guess what, kasama with my plan of action and process nilagay ko din ang rates to deliver this action items.


Phase 1 which is the audit cost one-time USD999 and the Phase 2 is around USD2500 for a 3 month implementation.


The prospect being so judgmental told me na ‘overpriced’ ako and that my rate is higher than the top podcast agencies that he knows.


Yes, I agree na valid yung objection nya kasi as a business owner he has a set budget. Pero to question a person’s expertise dahil lang hindi mo sila afford is something that I consder redflag.


And here is the 3 things I learned from this experience.


Takeaway No.1: I dictate the value of my service through the results I can bring to them. Naniniwala ako na my rate is not overpriced kasi ito ay backed by my own experience built over the years plus the results I gave my other clients.


Takeaway No2. I am a grown up freelancer/ business owner. That despite the prospect being so judgemental, I can still respond very professional kahit gigil na gigil na nga ako. Yung...