Preparing for Valentine's Day 2024: Essential Tips for Flower Shop Owners

The Business & Pleasure of Flowers

Jan 16 2024 • 34 mins

Episode 212: In this virtual staff meeting episode, join Vonda, Lori and the Flower Clique team as they share valuable information and tips for flower shop owners to prepare for the upcoming busiest day of the year - Valentine's Day 2024.

Vonda shares design productivity tips while Lori discusses sales tips and projections, providing insights into the estimated dollars customers are planning to spend on Valentine's Day this year, as reported by the National Retail Federation (NRF). These valuable statistics will help flower shop owners understand market trends and strategize their sales approach.
Communication between all team members is necessary for a successful holiday and a great Delivery driver is essential, as they are the face of the company as they deliver the final product.

Whether you're a seasoned flower shop owner or just starting out in the industry, this episode offers valuable insights and recommendations to help you and your staff prepare for the demanding Valentine's Day season. Don't miss this opportunity to gain helpful tips from Vonda, Lori, and the experienced Flower Clique team.

If you want to see the entire webinar, it's available on YouTube here.

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist