34: Crystal Pepsi; Or, Things Have Gone Clear Crazy! (Classic)

This Was A Thing: The Retro Podcast

Apr 9 2024 • 35 mins

Quench your podcast thirst by listening back to this Season 1 favorite all about the little soft drink that couldn't - Crystal Pepsi!

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Right Now! You’re reading a description for this week’s episode, Crystal Pepsi. Right Now! This particular episode is a little different, let’s be CLEAR. Right Now! Crystal Pepsi was a flash in the CAN (and bottle!) and we’re going to teach you all about it! Right Now! They also ran a Super Bowl commercial for it that featured a Sammy Haggar lead Van Halen, singing their hit song, “Right Now!” Right Now!

Crystal Pepsi was released to the public in 1992 and (SPOILER WARNING!) was off of store shelves by early 1994. It was part of the “Clear Craze” trend of the early 90’s. Consumers were introduced to all sorts of products that you could see right through… Including Zima! Such innovation!

This week Ray teaches Rob all about the history of Pepsi Cola, how rival Coca Cola tried answering back with Tab Clear, why they spent $40 million on the ad campaign, and how Pepsi wasn’t happy with SNL’s “Crystal Gravy” commercial parody.

Crystal Pepsi – You’ve never seen a taste like this!

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TEAM

Ray Hebel

Robert W Schneider

Mark Schroeder

Billy Recce

Daniel Schwartzberg

Gabe Crawford

Natalie DeSavia

WEBSITES

Crystal Pepsi Product Information

ARTICLES

ABC News

Bloomberg

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