407 REPLAY Kris Jones - Mastering the Art of Storytelling in Your Business

Photo Business Help - Intuitive Photography Coaching for Photographers

Jan 10 2024 • 34 mins

Have you ever considered your business's narrative? Kris Jones joins me to unravel the captivating art of storytelling in marketing. Together, we dissect the Storybrand Framework, where your clients become the heroes and you, the trusted guide. This conversation is a treasure trove for anyone looking to not just reach but resonate with their audience.

Our website: it's the one place that either pulls clients in or pushes them away. In this episode, we lay out how to empathize with potential clients right from the homepage, guiding them to envision their success with your services. No more stumbling over complicated jargon; we're sharing the 'baby boomer test' and other practical tips to make your message clear and your services irresistible.

Wrapping up, we discuss the underrated power of simplicity. I pose the question, "How can I make this easier?" and explore how it can transform the way we approach challenges in business and beyond. For photographers and entrepreneurs alike, this episode offers a fresh perspective on streamlining your strategies and cutting through the noise. So tune in and let's simplify your path to success together.

Key Takeaways

(00:00) The Power of Copy

(15:45) Website Success Through Resonance Creation

(24:06) Effective Communication and Website Copy Simplified

(30:15) The Power of Simplifying for Success

Shareable Quotes

"So really it comes down to every story, every movie you've ever watched, any story you've ever heard somebody tell. If it's a good story, if it's a compelling story, it always begins with a hero who has a problem that they can't solve, and that hero then eventually meets a guide that has a solution and through that relationship the hero finds success. And that is the mystery behind every story you've ever heard."

"We forget what it's like to not know what we know, and so we end up speaking to other people or potential clients as if they get it and with language that goes over their head. That's called the curse of knowledge, and it's really common for anyone who's an expert in their field."

"You just kind of empathize like, hey, I get this, this is hard. This is a big decision. There's a lot riding on this decision and it feels like a lot. The last thing you want is more stress on your big day. So through that empathy and through authority you know people just want to know, that you know what you're doing."