404 KP & Jessie - Easy Things You Can Do RIGHT NOW to Attract More of the Right Clients

Photo Business Help - Intuitive Photography Coaching for Photographers

Dec 21 2023 • 34 mins

Ever wondered how a simple blog can be the beacon that lights the way for potential clients to find your photography business? That's what we're unpacking as we sit down with Jessie and KP from Inkpot Creative, who bring their wealth of knowledge to the table. Together, we navigate the intricate web of SEO and discuss how each blog post is a new opportunity to showcase your expertise, build trust, and ensure your online presence stands tall amidst the shifting sands of social media platforms. For photographers eager to grow their business, our conversation illuminates the untapped power of blogging as a critical tool for sustainable online growth.

As we delve deeper into the episode, we dissect blog topics that do more than just fill space—they're strategic lighthouse beams reaching your ideal audience. Whether you're crafting educational content that secures a long-term follow or curating portfolio pieces that truly speak to the heart of your work, we explore how these posts can open up avenues for traffic and, potentially, a passive income stream through savvy affiliate marketing. It's all about connecting with clients and community, resonating with their searches, and interests, and we've got the know-how to help you hit the mark.

To wrap up, we explore the unique power of personality-driven websites and the synergy between your online persona and real-world presence. Your website isn't just a digital calling card; it's a canvas where your individuality shines, attracting those picture-perfect clients. The team at Inkpot Creative shares their approach to designing websites that are as unique as the photographers they represent while ensuring they stand out in a crowded online space. And if you're looking for more golden nuggets of wisdom, you'll find Inkpot Creative dishing out valuable resources across their social platforms, ready to help you elevate your online footprint to masterpiece status.

Key Takeaways

(00:00) Importance of Blogging for Website Growth

(04:41) The Importance of Blogging for Business

(09:31) Effective Blog Post Topics for Photographers

(17:25) Personality-Driven Websites and Blogging Services

(21:55) Effective Web Design

(28:41) Connect With Inkpot Creative on Social Media

Shareable Quotes

"Every single blog post you write is going to be another avenue that you can then rank on Google for. That people can then search something that you can then help them with, and if you're ranking well for that specific topic that people are searching for, they're going to go to your site, they're going to start to trust you more."

"Blogging is not dead. You probably go on blogs at least once a week... Everyone is using blogs. So you, as a photographer, you are an expert. You are positioned perfectly to talk about these topics."

"Photography is an art. You want to make sure that the people you are working with appreciate that, and want to hire you because of your art and your style. So make sure that that style and that personality comes through in the design, and that they really get a feel for what it is gonna be like working with you."